Social Media Monitoring and Consolidtion

I’ve been talking a lot lately about the market confusion in the text analytics space - and social media monitoring is as confusing as any application of text analytic technology.   Knowing how many times a product or service is mentioned on twitter does not provide valuable insight.

Knowing that people are experiencing a certain issue with product “A” can provide very valuable insight. Getting to that insight will require more processing than traditional keyword search. This perspective on Market Consolidation is right on the money in my opinion. Scale, workflow, and the need to extract true insight will tip the scales to the bigger more established players.

As we look at customer requirements in the social media monitoring space, the need to extract true insight, introduce complex workflow, and scale to address large volumes supports our belief that the IBM Content Analytics platform is the right solution.

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