Social networking now part of the job

When I first start blogging several years ago, I focused first on Web 2.0 and then on analytics. It seemed like a natural pairing when you consider the data explosion driven by Web 2.0 technology. Back then, I thought that companies everywhere would deploy social network technology internally to foster collaboration and capture and retain knowledge. So I was off a couple of years: social networks and the enterprise.

 

This article takes me back over two years, when I was developing social networking technology to support regional collaboration. These networks capture the collective intelligence of organizations, communities, citizens and others. An experience that is very similar to the open source development movement. If you can tap into that collective intelligence quickly - there is no end to the benefits that can be derived. All of this underscores the importance of business analytics to organizations everywhere. When you add this to the volumes of data being captured by a world growing more instrumented every day - it's obvious that analytics will play a strong role in the future. Oh, and it's great to see Web 2.0 - sometimes called Enterprise 2.0 - gaining momentum in the Corporate world.