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Text Analytics in 2009
With the current state of the economy, IT spend will obviously be impacted in 2009. I've been looking ahead to the types of Text Analytic solutions that will be the most relevant. I have my own opinions about what will sell in light of market conditions, but I was interested in the opinions of others. The area most confusing to me is Voice of The Customer. On the one hand, understanding customer voice has never been more important. On the other, it is challenging to establish an ROI with VOC - and ROI in 2009 may be critical. How do others feel about the growth of Text-driven VOC solutions in 2009?
What other solutions will text analytics enable? I see the following:
Risk Assessment & Monitoring
Fraud Detection
Anti-money laundering
Spend Analysis
Brand and reputation monitoring
Repository Audits & Compliance
Regulatory Compliance
eDiscovery
M&A Due Diligence
What do you see?
Fraud Detection
Anti-money laundering
Spend Analysis
Brand and reputation monitoring
Repository Audits & Compliance
Regulatory Compliance
eDiscovery
M&A Due Diligence
What do you see?
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